Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the shadows. If left alone, it will mushroom and infiltrate communication channels everywhere. Like a virus, it is contagious. For those who recognize its quiet fury, there is a look of sorrow and shaking of the head. No hazmat suit can protect us, however, a dictionary can.
Read More
Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But I didn’t. I attended a concert at the Hollywood Bowl Saturday and started early Sunday packing meals at our church for families in Haiti. I was looking forward to sleeping in on the holiday Monday when my wife told me our runners group was going out at 7 a.m. What would seem like an automatic “no” has become a much easier “yes” for me.
Read More
For a word that means so many different things to different people, it makes sense to ensure that we’re all on the same page when it comes to our understanding of compliance. Particularly so when it comes to the manufacture and supply of promotional products, where the meaning and application of the term differs from company to company. And with the industry focus shifting more and more toward compliance, I thought that for this week’s column a review of some of the most frequently asked questions that we get about compliance might be helpful.
Read More
“Thank you.” Powerful couple of words there, right? Thanks for holding the door. Thanks for introducing me. Thanks for helping with my dead battery. When someone does something for you, a sincere expression of gratitude is just the right thing to do.
Read More
Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.
Read More
Jane Nelson-Halverson, owner of Dakota Promotions & Printing, describes her experiences volunteering for an abused adult resource center, which she also does some promotional work for. She details the services the center provides, as well as how she handles selling promotional products to an organization she also volunteers at.
Read More
I’m just back from last week’s incredible SAAC Show, and it got me thinking about all the great people I worked with there and an article I wrote years ago, for the now-defunct Corporate Logo Magazine, about appreciating the important staffers all around us. Here is that article.
Read More
Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.
Read More
Everyone reading this publication has accomplished something—or is working on the project—that has potential to win them that award or gain them widespread recognition.
Read MoreWe all know that top producers in our industry are viewed by their clients as promotional marketing consultants or trusted advisors, not product vendors. In order to be viewed this way, you must uncover opportunities within an account that either increases revenue or solves a problem.
Read More