Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
Read MoreTag: Promotional
Dealing with Internet Price Shoppers
These days Internet sites abound with promotional products, frequently at discount prices, but can a website provide the level of service, creativity and product knowledge that you, a promotional products sales professional, can?
Read MoreThousands of Dead Pigs Found in Chinese River
The headline (as well as the actual story) is scary, horrifying, gross, sad and so many other of the world’s worst feelings, but here’s a question for you: What if the dead pigs were just a metaphor?
Read MoreHow to Get Prospects Calling You
Calls to Action, or CTAs, are words or sentences that encourage and motivate your current clients or best prospects to take immediate action. You want more business, right? An enticing CTA on all your marketing materials can make a big difference in increasing your promotional products sales.
Read MoreIs Your Value Proposition Strong Enough?
If you are struggling to get appointments with top level management, you probably have a weak value proposition. But what exactly is a value proposition?
Read MoreHow to Rock Your Referrals
In the world of sales, referrals are your secret weapon, as they give you instant credibility. Referrals are the fastest and easiest way to grow your sales, because referral sales close at a much higher rate than any other prospecting method
Read MoreFollow These Trends to Make More Money in Promotional Sales 2013!
Inc. Magazine recently ran an article, “5 New Niches That Are Heating Up Fast.” All of these niches have great implications for increasing your promotional products sales. Here are three you can bank on now.
Read MoreWork It Out
The new year presents a do-over, a chance to get it right. Here are some ideas to help your clients reach their fitness goals.
Read MoreI Love the Smell of Steer Manure!
What are these weeds that are choking our business growth and how can we fertilize where we need to?
Read MoreWhat’s Your Strategy?
In life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you’re in business, are certain to happen.
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