The most amazing thing I have found about massively successful people is that they both credit other people who mentored them for helping them achieve success and, as a result, are very willing to mentor others.
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My mom often tells me, “Brittany, you should apply to be a contestant on the show ‘The Bachelor’ to find a good guy.” Honestly, it’s not for me.
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Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”
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Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
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In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event, in Long Beach, Calif. There were a couple of anonymous comments bemoaning that the article featured links to product videos from some interesting items we found at the show.
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Full disclosure here—and I’ve said this before—I love trade shows. There is no better way for distributors to connect with their supplier partners. Suppliers have the opportunity to connect with new prospects and to strengthen relationships with current customers. There is no question, however, that the dynamics of trade shows are changing. It’s a big topic that I will address in two parts.
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The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
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Hi there, all you Bold, Different and Memorable Sales-Type People. Ponder this scenario with me, won’t you?
It’s December 26 and the fourth quarter of 2013 is one week away from entering the history books …
If you want better answers, ask better questions. It is impossible to serve your clients and create value for them unless you have a thorough understanding of their organization.
Read MoreHeading to an industry show soon? Trade shows are an important part of our industry, and to get the best return on your time and monetary investment, we may have a few ideas to help.
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