Adding humor to your video ads can be a profitable move. Bottom line: People buy from companies they like. Don’t get me wrong, what your company sells is extremely important, but if you lack personality, people could fail to remember you.
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One of the most frequent points of discussion with distributors this past week during the course of the PPAI Expo was the perceived threat of Internet direct business.
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You don’t realize the impact of some things until you have a few days to reflect on what happened. I’ve been to many PPAI Expo weeks, but this one was like no other. In this commentary, I share a few of my video reports that offer some insight on what went on in Vegas.
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What do you find most important when searching for supplier partners? Are you a bargain shopper? Do you look for the best product quality? Where do you start?
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If you’re like me, it’s been a whirlwind of activity over the course of the last few weeks. Getting ready to close the books and enjoy the holidays, then the New Year comes so quickly!
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At the 2015 PPAI Expo, FreePromoTips.com will be receiving a technology award for our website. We are honored that what we do for suppliers, distributors and the industry is being recognized by PPAI. This is also a positive for the supplier and distributor companies that understand and support what FreePromoTips.com does.
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Happy New Year! It’s a new year, and time for the promotional product industry’s two major shows—the ASI show in Orlando and the PPAI Expo in Las Vegas.
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Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
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Expo is our biggest event of the year and every minute counts. Here are some of the best tips to be tech-ready, as well as a few bonus tips to make your trip valuable.
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Good communication leads to good relationships, and good relationships are good for business. This applies to both our personal and professional lives.
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