Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.

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Mohawk Announces Plans for a New Multi-Million Dollar Envelope Manufacturing Facility in Western Massachusetts

Mohawk, Cohoes, N.Y., recently announced plans to operate a new state-of-the-art envelope manufacturing facility in the town of South Hadley, Massachusetts, resulting in the creation of up to 40 new jobs. The announcement comes after the Massachusetts Office of Business Development Economic Assistance Coordinating Council voted unanimously to approve Mohawk’s application for a special tax assessment for a facility located at 28 Gaylord Street in South Hadley, Mass.

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