What Makes Our Industry Great?

I’ve been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but it is how business gets done. The personal relationships that are nurtured in face-to-face meetings are just one of the things that make our industry great.

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Mindless Drones Selling Promotional Products

It’s actually no “secret” that a successful business is driven by knowledge. Knowledge is power in an increasingly more challenging business environment. My PPAI award-winning FreePromoTips.com industry resource program has been offering relevant business-building information and industry commentary for years.

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What’s Your Biggest Business Threat?

We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.

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Suppliers, Where Are You? Distributors, Where Are You?

I am hardly an expert in the area of social media. In my personal online life, I will post pictures of my cute, but very weird dogs and family outings. I’ll occasionally “check in” at restaurants, since it’s important for my “friends” to know I’m eating well and hanging with the right people that I “tag.”

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We’re Not Going to Change It

At the 2015 PPAI Expo, FreePromoTips.com will be receiving a technology award for our website. We are honored that what we do for suppliers, distributors and the industry is being recognized by PPAI. This is also a positive for the supplier and distributor companies that understand and support what FreePromoTips.com does.

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Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.

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I Could Have Slept In Too

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I shared my thoughts as I was out running one morning.

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